by Ming Leung, May 2011
05/ Conclusion
As we go into the mobile‐Interneted age, media need to change to fit for this new environment. The popular music, need to distributed through the media, we see that in the past, there is only one radio in the herbal tea shop, which is already share to the whole district already. Later, when the TV has appeared, the distribution has scale down to one TV for each family. And now, in the mobile era, we properly have 3‐4 physical screen for each person to obtain different content, and inside the computer, there should provide unlimited screen by opening unlimited windows, which depend on the computer power, so the media will not have a single mainstream one can push the content to the public. So to make the song popular, it needs to plan on the content that can fit for most of people in the market. And it should need to competitive with the old media which already existed, since this is easy to retrieve now. As Ma Kar‐fai said, these generations have education already and should have their mind to choose the content that fit for their own environment. So hope that for the Hong Kong pop music can meet with this media change, as the pervious success cases for the media change from radio to TV. Yes, the pop music industry is collapsing, but there are still hopes for the new generation since, if the society has no popular music, which can reflect there will no hope for that place.
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